Mongolian National Identity Versus Global Cultural Order: Negotiating Identity of Contemporary Mongolian Youth

Abstract

This research investigates the discursive strategies employed by non-governmental organizations (NGOs) working with Mongolian youth. Specifically, it examines how these organizations construct Mongolian national identity among the young audience in the meeting with global cultural order by negotiating them. The thesis explores the ideologies promoted by these youth-oriented NGOs, often perceived as global cultural norms. Utilizing qualitative research methods, the study aims to uncover the dynamics of national identity formation and its implication for nation-building. The findings enhance our understanding of the influence of NGOs working with Mongolian youth and their promotion of ideologies prevalent in the West